Amanda Markmann
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Stories of Success and Opportunity

What comes to mind when you think of a franchise? Do you think of a big chain? Do you think of a local, independent business owner? Understanding the franchise business model can be complicated. The International Franchise Association (IFA) faces legislative, regulatory and perception challenges due to policymakers, media and the public failing to understand the franchise model and its benefits.

The Adfero team developed an industry reputation campaign that highlights the impact of franchising in local communities and the national economy. @OurFranchise reveals the faces behind the familiar brands and gives them a platform to tell their stories of success.

Client: IFA, Role: Creative Director

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We the Franchisees

We created an interactive, sponsored content story gallery to run in Politico during IFA's annual member fly-in in Washington, D.C., as well as an advertising campaign that drew over 25K clicks to the story from policy makers and media.