Design Thinking is built on empathy. It provides a valuable tool to understand the impact of a single narrative within a campaign that is centered around individual stories.
The Adfero team applied Design Thinking to two of PhRMA's International Issues: a campaign that champions inventors across industries and borders (IP Progress) and an initiative that brings together research-based biopharmaceutical companies and global health leaders to highlight sustainable solutions (Global Health Progress). These experiences are built on human stories, promoting innovative best practices around the world and providing platforms for greater dialogue about shared, human-centric goals.
Client: PhRMA, Role: Creative Director
